Where does GumCha fit in the Western world? This is the 1st question any experienced marketing person would ask. I mean, let’s face it, GumCha have never been in the West, and have spent the last 2,000+ years hard at work in a completely different culture, so why should we feel confident about its success … Continue reading Where does GumCha fit in the Western world?
Why has it taken so long for GumCha to make the trip West? For me, this is an interesting question. After all, people in the Americas and in Europe really like handmade things, particularly if they are well-designed, rugged and useful. And many products are imported into the USA and Europe from India. So, … Continue reading Why has it taken so long for GumCha to make the trip West?